Emory Marketing Institute


The Core Team
The core team facilitates the operations of the institute. Emory Brand Institute is a collaborative organization with researchers spread around the globe at leading universities. The core team directs, activates, and facilitates the research process amongst its scholars. Following are the profiles of the core team members:

Rajendra K. Srivastava
Greg M. Thomas
Douglas Bowman
Sundar Bharadwaj
Sriram Venkataraman
Ashish Sood
Philip Zerrillo

Reshma Shah
Susan Hogan
Isha Edwards
Bettye Neale

Christian Sarkar
Angie Zerrillo

Our Team



People Profiles


Rajendra K. Srivastava

Executive Director



Rajendra Srivastava

Raj is the Executive Director of the Emory Brand Institute. Raj is recognized as a leading scholar in the area of performance driven marketing. One of the most cited scholars in marketing strategy, his outlook and approach to business research is multi-disciplinary. His background in operations, supply-chains and finance when coupled with marketing expertise reinforce a unique perspective on managing business processes and corporate performance, especially in technology-driven markets.

Raj has published research reports in Journal of Marketing, Journal of Marketing Research, Management Science, Marketing Science, International Journal for Research in Marketing, Journal of Banking and Finance, Journal of Business, Journal of Management, Long Range Planning among others. He has served on editorial boards of Journal of Marketing research, Journal of Academy of Marketing Science, Journal of Business and Industrial Marketing and High Technology Marketing Review.

Raj has been officially recognized by many awards including the Mahajan Award for Career Contributions to the Field of Marketing, the Alpha Kappa Psi award from the American Marketing Association, the Maynard Award, and the MSI/Paul Root Award.




Greg Thomas
Director of Research


Greg heads operations for the Emory Brand Institute. His area of research interest includes brand strategy, brand trust, marketing performance management, buzz marketing, place branding, and brand innovation. He has held positions in marketing management for firms including Lucent Technologies, Avaya, Computer Sciences Corporation, and Synchrotech.

He is a published author with articles published in Journal of Place Branding, Journal of Web Marketing, and Journal of Consumer Behavior.

Greg Thomas





Douglas Bowman
Director of Academic Programs


Doug is a principal liaison for the Institute's network of scholars. He is the lead for managing Institute research in response models.

His research focuses on the dynamics of marketing strategy, response models, and consumer behavior. He teaches the Brand and Product Management course at the Goizueta Business School, and has received accolades from Business Week as outstanding faculty.
Doug Bowman
His research has been published in journals that include the Journal of Marketing Research, Marketing Science, and the International Journal of Research in Marketing, and articles based on his research have appeared in a number of newspapers and business magazines. In 2001 he won the coveted Paul E. Green Award for the paper published in the Journal of Market Research deemed to have the greatest potential to contribute significantly to the practice of marketing research and research in marketing.





Sundar Bharadwaj

Sundar is the primary liaison for managing the network of scholar affiliated with The Institute of Brand Science at Emory University. Sundar is an Associate Professor of Marketing at the Goizueta Business School.

He has published in the Journal of Marketing, Management Science, Journal of Academy of Marketing Science, the Journal of Business Research, the Journal of Product Innovation Management, the Journal of Services Marketing, the Journal of International Consumer Marketing, the Marketing Education Review, and Vikalpa.

Sundar Bharadwaj
Sundar has been recognized and honored with many award's including: (1) The MSI/PAUL ROOT AWARD for best paper published in the Journal of Marketing having an impact on managerial practice in 1999, (2) Best Paper Published in the Journal of Academy of Marketing Science in 1996, (3) Best Services Article in 1993, presented by the Services Interest Group of the American Marketing Association (AMA) and (4) The Best Services Article in 1993 in the Journal of Services Marketing.





Sriram Venkataraman

Sriram is Director of Analytics for the institute. He is Assistant Professor of Marketing at Goizueta Business School and is a chief quantitative scientist for the Institute. His research interests cover the leisure industries including travel.
He holds a PhD from Cornell University.
 
Sriram Venkataraman

 




Ashish Sood

Ashish Sood joined holds a Ph.D. in marketing from Marshall School of Business, University of Southern California, a bachelor's degree in Electrical Engineering from Delhi College of Engineering, Delhi University, and an MBA in Marketing with a specialization in Management of Technology from Nanyang Technological University, Singapore.

He has worked full-time in industry for twelve years managing sales and distribution of industrial products, product and supplier quality, and new product development with Crompton Greaves Ltd. in India, and Philips Electronics in Singapore.
Ashish Sood

Ashish is an expert in quality management and TQM, and has conducted assessments of organizations for the Singapore Quality Award. He is also Lead Assessor for international standards ISO 9001 and ISO 14001, and has consulted with firms in India and Singapore on quality management and environmental management.

Ashish's primary research interests are in the areas of innovation, technology management and financial analysis. His research has been published in the Journal of Marketing and the Journal of Computational Statistics and Data Analysis. Ashish won awards, fellowships and grants for his research. He has served as a reviewer for several journals, and presented his research at many academic conferences.

Ashish won the Teaching Excellence Award in 2004 for his course on Business to Business Marketing at USC. He has also taught Marketing Management at the Nanyang Business School. His name has featured in the Marquis Who's Who in the World, Marquis Who's Who in America, and Marquis Who's Who in Finance and Business since 2002.






Philip Zerrillo

Dr. Philip C. Zerrillo was the Graduate Dean and Director of the MBA Program at the University of Texas at Austin before moving to Emory University.  He joined the University of Texas at Austin in 1993.  After receiving his BBA from the University of Texas, where he received the University’s "Most Outstanding Scholar Award" he spent 7 years in the finance industry. Dr. Zerrillo went on to earn a Ph.D. in Marketing from Northwestern University’s Kellogg School of Management, where he was a fellow for the Steel Resource Foundation. Dr. Zerrillo’s dissertation proposal was honored as the outstanding submission by the Institute for the Study of Business Markets (ISBM). Philip Zerrillo

Dr. Zerrillo’s teaching interests include channels of distribution, system innovation, and marketing strategy.  He was a consistent member of the Kellogg’s “Faculty Honor Roll” and had been a finalist at the University of Texas at Austin for “The Teaching Excellence Award”.  Additionally, he had been nominated for, and/or the recipient of, numerous teaching awards at the University of Texas at Austin.

 Dr. Zerrillo has recently consulted in the high tech, market research, packaged goods and auto industries.  He is a member of the board of directors of several companies operating in these industries.  In addition to his academic and business interest, he has a background in stage and radio.





Reshma Shah

Reshma H. Shah is an Assistant Professor in the area of Marketing at Goizueta. Professor Shah joined the Goizueta Business School Faculty in 1997 after completing her Ph.D. in Marketing from the Katz Graduate School of Business at the University of Pittsburgh. She has a B.S. in Business Administration from the University of Illinois - UC and an MBA from the University of Southern California. In addition to her education, Reshma has worked full time in Corporate Component Procurement for IBM Corporation; in Litigation Consulting for Price Waterhouse; in Strategic Planning for Unilever, PLC; and in Account Management for Leo Burnett Advertising. Reshma Shah

Reshma's research interests include processes for implementing successful marketing alliances, customer and partner selection and retention strategies; relationship marketing; category management and marketplace learning. Her research has been published in the Journal of Retailing, Industrial Marketing Management, the Journal of Public Management and Social Policy, the Proceedings of the American Marketing Association, the Proceedings of the Association for Consumer Research, the Proceedings of the Academy of Marketing Science and various other academic and applied conference publications.

Reshma is the Faculty Advisor to the Goizueta Marketing and Strategy Competition. In this capacity she has assisted student teams in completing marketing consulting assignments for such companies as: IBM, The Coca Cola Company, HP, Delta, The Home Depot, CibaVision, Kodak, UPS, Cox Communications, Earthlink, BellSouth, Turner, Motorola, Saab, Glaxo-Smithkline, Acuity Brands, Chubb Insurance, and others. She is an active member of the American Marketing Association, the Association for Consumer Research, and the Academy of Marketing Sciences.

 

 

Susan Hogan

Susan Hogan joined the Goizueta Business School faculty as an Assistant Professor of Marketing in Fall 2001. Her research primarily focuses on understanding relationships between individuals within business-to-business contexts (e.g., salesperson to customer). Her recent research looks at how level of personal responsibility accepted for bad news affects the customer's perceptions of both the agent and the agent's employer, the principal. Susan Hogan
Another research project concerns whether customers will forgive a bad customer experience, either caused by the customer's primary contact or the company operations as a whole, if the outcome turns out as they had hoped. She also is conducting research on how a positive customer experience with the primary customer contact (the seller) or the seller's company will compensate, in the customer's mind, for a less than satisfactory outcome.

 

 

Bettye Neale & Isha Edwards

Bettye Neale
Bettye and Isha
are Administrative Assistants for the institute. They help keep the institute running smoothly with their diligent support.
Isha Edwards

 


Christian Sarkar



Christian is the managing editor of this site. He is the founder and CEO of Double Loop Marketing LLC, and EcosystemIQ a provider of ecosystem intelligence services.


Angie Zerrillo
Angie Zerrillo is the most recent member of the team. She currently holds a research assistant position and helps with program management and website management.

Emory Brand Institute, based in Atlanta, Georgia, is an independently managed organization within the Goizueta Business School at Emory University.

EMI


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